1) market Definicija: n. – an abstract group of potential or existing customers for a given product or service Primer rabe: We are targeting our services at the youth market. Prevod: trg, tržišče 2) market leader Definicija: n. – a company within a specific sector or segment which is generally recognised as the most successfully, […]

1) media Definicija: n. – means of mass communication that may or may not carry advertising e.g. TV, radio, newspapers, magazines, the internet; also used as an abstract noun to denote the media as an industry or sector Primer rabe: I work in the media. Prevod: mediji 2) media research Definicija: n. – the act […]

1) promotion Definicija: n. – to increase sales or exposure using advertising; to promote Primer rabe: My responsibility including promoting our services abroad. Prevod: promocija 2) propaganda Definicija: n. – promoting ideas, perceptions or opinions; often applied to politics and with a negative connotation Primer rabe: The environmental activists criticised BP for issuing propaganda not […]

1) press agent Definicija: n. – a person who deals with queries regarding a product, service or person, normally on behalf of someone or an organisation. Where this role is fulfilled in-house, this person is called a press officer. Primer rabe: Our press officer is responsible for handling all queries from journalists. Prevod: tiskovni predstavnik […]

1) mailshot Definicija: n. – advertising sent out to target customers by post Primer rabe: We are sending out mailshots to all potential customers in our database. Prevod: reklamni letak 2) flyer Definicija: n. – a sheet of paper with printed advertising Primer rabe: We are sending out flyers for the concert to everyone on […]

1) commercial Definicija: n. – an advertisement on TV or radio Primer rabe: I normally make myself a hot drink during the commercials. Prevod: reklama 2) billboard Definicija: n. – a board used for advertisements in poster form Primer rabe: We no longer advertise through billboards as online advertising reaches a wider audience. Prevod: reklamni […]

1) to advertise Definicija: v. – to tell people about a product, sevice or a company on television, in newspapers or on posters in order to get them buy the product or the service. Primer rabe: We advertise in the local newspapers. Prevod: oglaševati 2) advertising Definicija: n. – activity of attracting/getting public attention to […]