Oglaševanje – Sedmi sklop besedišča
Definicija: n. – an abstract group of potential or existing customers for a given product or service
Primer rabe: We are targeting our services at the youth market.
Prevod: trg, tržišče
2) market leader
Definicija: n. – a company within a specific sector or segment which is generally recognised as the most successfully, normally defined in terms of turnover or profit
Primer rabe: ABC Limited is the market leader measured by profit.
Prevod: vodilni na tržišču
3) market share
Definicija: n. – the amount of a defined market (e.g. the Slovenian car market), often expressed as a percentage, that one particular organisation has
Primer rabe: Fiat currently has 15% of the Slovenian car market and is looking to increase its market share by 5% over the next 3 years.
Prevod: tržni delež
Definicija: n. – the techniques deployed to try and persuade consumers to buy a product or service, normally as a result of materials (printed, online, on TV or radio etc.)
5) [to conduct] market research
Definicija: n. – a study of defined groups of consumers to understand a target market, normally to help market a product or service
Primer rabe: We have conducted market research into the tastes and preferences of those approaching retirement.
Prevod: [opraviti] raziskavo trga
6) target market
Definicija: n. – see target audience
Primer rabe: Our target market for this new model are professional males aged 45-55.
Prevod: ciljni trg
7) age group
Definicija: n. – a target audience defined by age
Primer rabe: We are targeting this film at the 18-25 age group.
Prevod: starostna skupina
8) to launch
Definicija: v. – to begin an activity to introduce something (e.g. a new product onto the market)
Primer rabe: There will be a TV ad campaign just before we launch the product.
Definicija: adj. – describes something between two commercial organisations, often advertising
Primer rabe: We are targeting this campaign at the B2B market.
Definicija: adj. – between a company and customer/consumer (as opposed to between two companies), normally referring to sales activities conducted on the internet
Preimer rabe: B2C sales increased during Q1 2009.
11) hard sell
Definicija: n. – an aggressive sales and marketing approach
Primer rabe: From experience, a hard sell works best for sports goods.
Prevod: vsiljiva prodaja
12) soft sell
Definicija: n. – an mild sales and marketing approach
Primer rabe: As a customer I prefer a soft sell.
Prevod: nevsiljiva prodaja