Trženje – Peti sklop besedišča
1) to develop
Definicija: v. – to create or improve something, e.g. a new or existing product or service
Primer rabe: Our department is responsible for developing the product after its initial deployment with customers.
2) to launch
Definicija: v. – to introduce a new product or service to the market, often accompanied by marketing events and advertising; also n. – product launch
Primer rabe: We are holding a series of media events to launch the new model of ABC car.
Definicija: n. – the general concept of a person, product, service or organisation, normally perceived by society
Primer rabe: Our job in the marketing department is to manage our company’s image in the media.
Definicija: n. – the delivering of products to consumers; v. to distribute
Primer rabe: The internet has led to a change in the distribution channels of many consumer goods.
Definicija: n. – the way somebody responds
Primer rabe: Please provide your feedback on our service by completing this short online service.
Prevod: povratna informacija
6) mail order
Definicija: n. – a means of buying a product by post by selecting goods from a catalogue (mail order catalogue)
Primer rabe: I always buy my towels by mail order.
Prevod: naročilo po pošti
7) unique selling proposition (often USP)
Definicija: n. – a theme for selling a product or service which identifies its unique qualities as a sales tool
Primer rabe: The USP of this software is that it allows you to track your balance in real time.
Prevod: edinstvena prodajna prednost
8) competitive advantage
Definicija: n. – a positive aspect of a product or service of a company which competitors do not possess, normally offering that company higher revenue or sales
Primer rabe: ABC Limited has a competitive advantage over other firms in the sector by delivering orders with 48 hours.
Prevod: konkurenčna prednost
9) to cost
Definicija: v. – [cost, costed, costed] to estimate the price of something; also n. costing
Primer rabe: John is writing a proposal for a marketing campaign, including costings.