Oglaševanje – Drugi sklop besedišča
Definicija: n. – an advertisement on TV or radio
Primer rabe: I normally make myself a hot drink during the commercials.
Definicija: n. – a board used for advertisements in poster form
Primer rabe: We no longer advertise through billboards as online advertising reaches a wider audience.
Prevod: reklamni pano
Definicija: n. – the activity of selling, marketing or conducting market research by telephone
Primer rabe: I work in telemarketing, selling magazine subscriptions.
4) trade show/trade fair
Definicija: n. – an event where products, ideas and services of different companies, normally within the same sector, are on show for visitors
Primer rabe: I’m mad about cars and always go to all the trade shows to see the latest models.
Definicija: n. – a physical or electronic document, normally containing promotional material or advertising
Primer rabe: We will have product brochures at the trade fair to hand out to potential customers.
Definicija: n. – a document containing a list of products and services, often with more detailed information than the marketing materials
Primer rabe: Our catalogue includes detailed technical information about all our products.
7) celebrity endorsement
Definicija: n. – act of hiring a celebrity to advertise a product
Primer rabe: Celebrity endorsement is very successful in China because there it is considered a status symbol to purchase an endorsed product
Prevod: oglaševanje izdelka s pomočjo znanih osebnosti
Definicija: n. – a written or verbal statement made by a person who has bought or used a product or service. It is published, normally within advertising material, to promote the product or service.
8) word of mouth
Definicija: n. – a description of how information is disseminated from one person to another; by word of mouth
Primer rabe: Advertising by word of mouth is effective because like-minded people share information more readily.
Prevod: od ust do ust
10) point-of-purchase advertising (p-o-p)
Definicija: n. – signs, displays, and other techniques of attracting attention and promoting products at their location of sale.
Primer rabe: Our advertising agency specializes in creating innovative p-o-p advertising.
Prevod: oglaševanje na mestu nakupa
11) giveaway / freebies (informal)
Definicija: n. – something given for free, often as part of an advertising campaign or to tempt somebody to buy a product or service
Primer rabe: We offer all visitors to our stand giveaways.
Prevod: brezplačen reklamni izvod