Oglaševanje – Osmi sklop besedišča
1) print advertising
Definicija: n. – advertising in any form of printed materials, especially newspapers and magazines
Primer rabe: We have found that print advertising is more effective for our more sophisticated product ranges.
Prevod: oglaševanje v tiskanih medijih
Definicija: n. – a newspaper printed in a large format; also implies a newspaper whose content and coverage are considered serious; see also red-tops
Primer rabe: Coverage of politics in the broadsheets is more extensive than in the red-tops.
Prevod: časopis velikega formata
Definicija: n. – the approximate number of copies of a newspaper or magazine sold over time
Primer rabe: The Times has a daily circulation of 250,000.
Prevod: naklada (časopisa, revije)
4) classified ads
Definicija: n. – an advertisement, normally in a newspaper, magazine or online resource, categorised by type
Primer rabe: You should look in the classified ads, you are sure to find a second-hand television.
Prevod: mali oglasi
5) double-page spread
Definicija: n. – an advertisement over two printed pages, normally in a magazine or newspaper
Primer rabe: Greenpeace took out a double-page spread to highlight the effects of global warming.
Prevod: oglas, ki se razteza preko dveh strani
Definicija: n. – a newspaper printed in a small format; also implies a newspaper with more photos and less text compared to a broadsheet; also implies that the news is more sensational
Primer rabe: Jane normally reads the tabloids during the week and the broadsheets at the weekend.
Definicija: n. – a device normally used as part of a printed advertisement, allowing a person to buy a product or service, often with a discount or on favourable terms
Primer rabe: The newspaper has a coupon which gives you 50% off the price of its Sunday edition.
8) page unit
Definicija: n. – most magazine advertisements are sold in page units rather than in columns and inches. There are rates for a full page, half page, one-third page, one-sixth page, etc.
Primer rabe: Could I get a quote for a page unit?
Prevod: enota/mera strani