Oglaševanje – Peti sklop besedišča
Definicija: n. – to increase sales or exposure using advertising; to promote
Primer rabe: My responsibility including promoting our services abroad.
Definicija: n. – promoting ideas, perceptions or opinions; often applied to politics and with a negative connotation
Primer rabe: The environmental activists criticised BP for issuing propaganda not facts during the oil spill.
3) to promote
Definicija: v. – to use publicity and advertising to raise the profile of something or someone or to try and increase sales
Primer rabe: John Smith is on the road promoting his new album.
Definicija: n. – a goal or objective; also adj.
Primer rabe: Our CEO has set a target circulation of 25,000 for this year.
5) target audience
Definicija: n. – a group of consumers, identified by an organisation, as being the most likely to purchase that organisation’s product or service
Primer rabe: Our target audience are well-off elderly couples.
Prevod: ciljno občinstvo
Definicija: n. – the number of potential consumers who become aware of a product or service through advertising
Primer rabe: The aim of an advertising campaign for consumer goods is to achieve the greatest possible exposure.
Definicija: n. – a means of establishing the size of the audience of a television or radio show, used to set advertising fees
Primer rabe: Reality television shows achieve the best ratings.
Prevod: rating, gledanost
8) prime time
Definicija: n. – the hours on TV and radio with the largest audience, normally during the early evening
Primer rabe: Adverts during prime time are more expensive because they reach a wider audience.
Prevod: najbolj gledani termin
9) cost per thousand (CPT), also cost per mille (CPM)
Definicija: n. – a means of measuring the cost of advertising by calculating the cost of preparing and disseminating advertising to one thousand people using various media, e.g. TV, internet, newspapers etc.
Primer rabe: The cost per thousand for running this advert is £24, 750.
Prevod: cena oglaševanja za prikaz tisočim ljudem
Definicija: n. – the results of an advertising campaign.
Primer rabe: Although the TV commercials were very expensive, the payoff was almost instantaneous.
Prevod: razultat/izplačilo oglaševanja