Trženje – Drugi sklop besedišča
Definicija: n. – word(s) and/or symbol used to identify the product or service of a seller
Primer rabe: BMW is one of most well-known brands in the world.
2) family brand
Definicija: n. – a range of products marketed under a ‘parent’ brand which seeks to link the products
Primer rabe: The quality of ABC has been compromised which has had a negative impact on the entire family brand.
Prevod: družinska blagovna znamka
3) global brand
Definicija: n. – a brand where at least 20 percent of the product is sold outside its home country or region
Primer rabe: Coca-cola, Nike and Mercedes are three of the top global brands.
Prevod: svetovna blagovna znamka
4) premium brand
Definicija: n. – a product or service whose brand is considered to be amongst the best in terms of quality
Primer rabe: Apple and L’Oreal are two of the most well-known premium brands.
Prevod: vrhunska znamka
5) brand loyalty
Definicija: n. – where a consumer prefers one brand over another and continues to purchase it
Primer rabe: It takes many years to build up consumers’ brand loyalty.
Prevod: zvestoba blagovnim znamkam
6) comparative advertising
Definicija: n. – advertising which compares one or more brands based on certain characteristics
Primer rabe: Comparative advertising is very effective for certain consumer goods.
Prevod: primerjalno oglaševanje