Trženje – Šesti sklop besedišča
1) corporate blog
Definicija: n. – blog that is sponsored by a company or one of its brands and maintained by one or more of the company’s employees
Primer rabe: Our Regional Manager writes a corporate blog, explaining how our products work and how existing customers are benefiting from them.
Prevod: blog podjetja
Definicija: n. – an organisation, normally commercial, which provides financial support to an organisation, e.g. Football club, in return for advertising; also v.
Primer rabe: ABC Limited is the official sponsor of XYZ United football team, you can see their logo on the players’ shirts.
Definicija: n. – an arrangement or strategy for raising the awareness of an organisation by paying another organisation which has public exposure to use its logo or tradename in a prominent way, e.g. logos on football shirts
Primer rabe: We are looking for a new sponsorship deal as ABC Limited can no longer afford to sponsor cultural events.
4) loyalty marketing programme
Definicija: n. – a programme using advertising, incentives etc. to develop a long-term relationship between the company /brand and its customers
Primer rabe: We have developed a loyalty marketing programme to encourage our customers to continue to shop at our supermarkets.
Prevod: trženjski program zvestobe
Definicija: n. – a channel through which a message a communicated to an audience (pl. media)
Primer rabe: It is important to choose the right media for a marketing campaign.
Definicija: n. – (marketing) something that interferes with a marketing message, normally viewed negatively
Primer rabe: Consumers are bombarded with too much advertising noise.
Definicija: abb. – Strengths, Weaknesses, Opportunities, Threats; a tool used in marketing to assess a product and service in order to prepare a suitable marketing strategy; also SWOT analysis
Primer rabe: We have performed a SWOT analysis on the product.
Prevod: analiza PSPN (analiza prednosti, slabosti, priložnosti, nevarnosti)