Spletno poslovanje – Tretji sklop besedišča
1) search engine
Definicija: n. – a computer programme, accessible via a website, allowing users to search for websites and information on websites based on search words
Primer rabe: Google is the most well-known and popular search engine.
2) to google something
Definicija: phrase – to search for information on a term entered into the Google search engine
Primer rabe: You can google the name of the footballer to find out more information.
Prevod: poiskati nekaj v iskalniku Google
3) SEO (search engine optimisation)
Definicija: abb. – the process of choosing keywords to direct internet traffic to a particular website via search engines
Primer rabe: ABC Limited sells most of its product online so search engine optimisation is key to its success.
Prevod: optimizacija za iskalnike
4) search engine ranking, also page rank
Definicija: n. – the position of a website in the results of a search performed using a search engine such as google
Primera rabe: A company’s search engine ranking is important to attract as many visitors as possible.
It is important to achieve the best possible page ranking to attract the maximum number of visitors.
Prevod:ocena pomembnosti spletne strani za iskalnike
Definicija: n. – a word entered by a user into a search engine to try and identify the information they require on the internet
Primer rabe: It is important to select the best keywords to attract the maximum traffic to the website.
Prevod: ključna beseda
6) keyword popularity
Definicija: n. – a measure of the most popular keywords entered into search engines, used to direct users to websites
Primer rabe: Our company uses keyword popularity software to maximise the traffic to our website.
Prevod: priljubljenost ključne besede
7) meta tag
Definicija: n. – a hidden tag on a webpage providing information about that page which may be used, such as by a search engine
Primer rabe: It is vital to use the most appropriate meta tags to maximise traffic from search engines.
Prevod: meta oznake
8) web analytics
Definicija: n. – the studying of user activity on a website to determine whether it is meeting its objectives
Primer rabe: My responsibilities include web analytics to monitor how well the website is performing.
Prevod: spletna analitika
Definicija: n. – visitors to a website
Primer rabe: Banner advertising is an effective way of increasing traffic to your website.
10) unique visitor
Definicija: n. – a person who has visited a website over a given period of time
Primer rabe: The marketing department carefully monitors the number of unique visitors to the website.
Prevod: (edinstveni) obiskovalec
11) page view
Definicija: n. – the loading and display of a single page of an internet site
Primer rabe: ABC Limited provides software enabling a website to measure the number of page views.
Prevod: ogled strani