Spletno poslovanje – Četrti sklop besedišča
1) to advertise on the internet
Definicija: v. – to publicise something in some form on the internet
Primer rabe: Advertising on the internet is the cheapest way for small businesses to reach their market.
Prevod: oglaševanje na internetu
Definicija: n. – an advertising image placed on a website
Primer rabe: ABC Limited is running a banner ad campaign for its new product range.
Prevod: oglasna pasica
3) Google Adwords
Definicija: n. – sponsored links section next to search results to increase website traffic and sales
Primer rabe: Google Adwords can be a great way to increase your sales.
Prevod: oglasi na Google-u
4) Facebook ads
Definicija: n. – advertising on the Facebook social networking site.
Primer rabe: You can target each Facebook Ad to up to 25 countries.
Prevod: oglasi na Facebook-u
5) social networking site
Definicija: n. – a website designed to allow people to connect and interact
Primer rabe: Facebook and MySpace are two examples of social networking sites.
Prevod: socialno omrežje
Definicija: n. – the number of times that an advert is viewed by visitors
Primer rabe: My company measures the success of the advertising campaign by the number of impressions.
7) click through rate (CTR)
Definicija: n. – the number of click throughs per hundred ad impressions, normally expressed in percentage terms, a means of measuring the success of an advertising campaign
Primer rabe: ABC Limited has increased its CTR to 17% since the advertising campaign.
Prevod: razmerje med kliki in prikazi oglasov (pove nam, kolikšen je odstotek tistih, ki so kliknili na prikazani spletni oglas)
8) cost per thousand (CPT), also cost per mille (CPM)
Definicija: n. – a means of measuring the cost of advertising by calculating the cost of preparing and disseminating advertising to one thousand people using various media, e.g. TV, internet, newspapers etc.
Primer rabe: The cost of a CPM campaign is around £1000 for my type of business.
Prevod: cena na tisoč
9) PPC (pay-per-click)
Definicija: n. – an agreement for online advertising according to which the advertiser pays for clicks on the target website based on a specified rate
Primer rabe: Running a pay-per-click campaign can be expensive because a company pays for all visitors.
Prevod: cena na klik
Definicija: n. – an advert that appears in a new window behind the main window already open, either by clicking on a link or simply by visiting a website
Primer rabe: A popunder has appeared behind my opened browser.
Prevod: oglasi v novem izskočnem oknu
Definicija: n. – an advert that appears in a new window, either by clicking on a link or simply by visiting a website
Primer rabe: Most users find popups very irritating.
Prevod: oglas v pojavnem izskočnem oknu
12) conversion rate
Definicija: n. – (in the context of e-commerce) – the percentage of visitors who perform a specified action such as registering on the website, downloading software etc.
Primer rabe: ABC Limited has achieved a conversion rate of 15% for users registering on its site.
Prevod: stopnja konverzije
13) viral marketing
Definicija: n. – where a product, event, video, service etc. is marketed through electronic networks in order to increase its profile; also v. to go viral (inf.)
Primer rabe: Viral marketing is nowadays often used to promote concerts.
Prevod: virusno trženje