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Tretji sklop besedišča

V zgornjem desnem zavihku ("Naloge") boste našli BREZPLAČNE interaktivne vaje za poglavje:
"Tretji sklop besedišča"

1) public relations
Definicija: n. - the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance
Primer rabe: Our public relations include promotional activities that work to create a strong public image of our company.
Prevod: odnos z javnostmi

2) publicity
Definicija: n. - public information about a company, product, service, or issue appearing in the mass media as a news item
Prevod: propaganda, reklama, publiciteta, medijska pozornost

3) media mix
Definicija: n. - the media used for a particular advertising campaign
Primer rabe: We must get the media mix right on this campaign because the last one didn't produce good results.
Prevod: medijski splet

4) media planning
Definicija: n. - the process of deciding which media will be used for sales and marketing activities during a future period of time
Primer rabe: The marketing and sales team meet once a month to plan their media activities.
Prevod: načrtovanje medijev

5) communication
Definicija: n. - the process by which we exchange or share meanings through a common set of symbols
Primer rabe: I coordinate our company's communication with the media and public.
Prevod: komunikacija

6) mass communication
Definicija: n. - the process of communication to large audiences
Primer rabe: We live in an age of mass communication.
Prevod: množično komuniciranje

7) interpersonal communication
Definicija: n. - the interaction of people, normally face-to-face
Primer rabe: Good interpersonal communication is vital if a team is to function effectively.
Prevod: medosebna komunikacija

8) integrated marketing communications
Definicija: n. - a strategy or technique of carefully coordinating messages across different marketing activities to ensure that the messages are consistent
Primer rabe: We adopt an integrated approach to marketing communications to ensure that all our materials are on-message.
Prevod: integrirano tržno komuniciranje

9) sender
Definicija: n. - a person or organisation from whom a piece of communication originates
Primer rabe: If you are not the intended recipient of this letter, please return it to the sender.
Prevod: pošiljatelj

10) receiver, recipient
Definicija: n. - a person or organisation that receives something
Primer rabe: The intended recipient of this email no longer exists.
Prevod: prejemnik

  • Dopolnjevanje povedi z danimi besedami/besednimi zvezami (SMS)
  • Izbiranje ustrezne besede/besedne zveze za dopolnitev definicije
  • Povezovanje besed z njihovimi prevodi
  • Povezovanje besed z njihovimi definicijami
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