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Tretji sklop besedišča

V zgornjem desnem zavihku ("Naloge") boste našli BREZPLAČNE interaktivne vaje za poglavje:
"Tretji sklop besedišča"

1) business card
Definicija: n. - a small piece of card containing the name, job title and contact details of a person in their professional capacity
Primer rabe: I gave out 100 of my business cards to potential customers at a trade fair.
Prevod: poslovna vizitka

2) presentation
Definicija: n. - an event at which somebody presents information e.g. a company presents a new product
Primer rabe: ABC Limited is holding a presentation to journalists and investors of its new product range.
Prevod:predstavitev (predavanje na katerem se podjetje predstavi)

3) product/services brochure
Definicija: n. - a paper or electronic document describing the products and/or services of a company
Primer rabe: Detailed descriptions of all our machinery, including photographs, can be found in our product brochure.
Prevod: katalog izdelkov/storitev

4) direct mail brochure
Definicija: n. - a document sent by post to a list of targetted recipients, normally outlining a company and its products and/or services
Primer rabe: The marketing department is responsible for sending out the direct mail brochure.
Prevod:reklamni prospekt

5) brand name
Definicija: n. - the name of a product which enables it to be easily recognised
Primer rabe: Coca Cola is so successful because its product has such a well-known brand name.
Prevod: blagovna znamka

6) to develop
Definicija: v. - to create or improve something, e.g. a new or existing product or service
Primer rabe: Our department is responsible for developing the product after its initial deployment with customers.
Prevod: razviti

7) brand development
Definicija: n. - the activity of managing and improving a company's or product's brand, normally in order to increase sales or profile
Primer rabe: ABC Advertising Limited specialises in brand development for consumer products.
Prevod: graditev blagovne znamke

8) brand recognition
Definicija: n. - the extent to which a brand is known by the public or a target audience
Primer rabe: The online advertising campaign has significantly improved brand recognition.
Prevod:prepoznavnost blagovne znamke

9) umbrella brand
Definicija: n. - a generic brand used to market a number of discrete but related products
Primer rabe: Google is the umbrella brand for a wide range of internet-based services.
Prevod: krovna (blagovna) znamka

10) brand extension
Definicija: n. - including a new product into a range of products marketed under an existing brand
Primer rabe: ABC Limited decided to use a brand extension strategy for its new product.
Prevod:širitev blagovne znamke z novimi izdelki

 

  • Povezovanje besed z njihovimi definicijami
  • Povezovanje besed z njihovimi prevodi
  • Dopolnjevanje definicij z ustreznimi besedami
  • Dopolnjevanje povedi z danimi besedami/besednimi zvezami (SMS)
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