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Trženje = Marketing

Enega izmed naših poglavij smo seveda morali posvetili tudi trženju, tisti vedi, ki se za uspešno povezovanje proizvajalca, izdelka ali storitve in odjemalca opira kar na znanja štirih drugih ved: psihologije, sociologije, komunikologije in ekonomije.

V tem delu se boste tisti, ki bi radi postali uspešni tržniki, naučili besedišča, ki označuje vrste oglaševanja (institutional advertising, cooperative advertising), se kakorkoli nanaša na znamke (global brand, premium brand), se uporablja pri tržnem komuniciranju (mass communication, integrated marketing communications), navezovanju na kupce (end-user, frequant buyer program), proizvode (generic product, product placement) in ostalo.

Trženje – Šesti sklop besedišča

    1) corporate blog Definicija: n. – blog that is sponsored by a company or one of its brands and maintained by one or more of the company’s employees Primer rabe: Our Regional Manager writes a corporate blog, explaining how our products work and how existing customers are benefiting from them. Prevod: blog podjetja 2) sponsor […]
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    Trženje – Peti sklop besedišča

      1) to develop Definicija: v. – to create or improve something, e.g. a new or existing product or service Primer rabe: Our department is responsible for developing the product after its initial deployment with customers. Prevod: razviti 2) to launch Definicija: v. – to introduce a new product or service to the market, often accompanied […]
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      Trženje – Četrti sklop besedišča

        1) consumer Definicija: n. – the person who buys and uses a product or service – to consume v. Primer rabe: Prevod: potrošnik 2) end-user Definicija: n. – the consumer who will ultimately use a particular product Primer rabe: My team works with end-users to develop improvements to the software. Prevod: končni uporabnik 3) frequent […]
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        Trženje – Tretji sklop besedišča

          1) public relations Definicija: n. – the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance Primer rabe: Our public relations include promotional activities that work to create a strong public image of our company. […]
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          Trženje – Drugi sklop besedišča

            1) brand Definicija: n. – word(s) and/or symbol used to identify the product or service of a seller Primer rabe: BMW is one of most well-known brands in the world. Prevod: znamka 2) family brand Definicija: n. – a range of products marketed under a ‘parent’ brand which seeks to link the products Primer rabe: […]
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            Trženje – Prvi sklop besedišča

              1) advergaming Definicija: n. – the practice of inserting advertising within video games to promote a product or service Primer rabe: Advergaming is now a popular way of advertising goods. Prevod: oglaševanje preko iger 2) advertising Definicija: n. – one-way mass communication about a product or organization that is paid for by a marketer Prevod: […]
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