1) business card
Definicija: n. – a small piece of card containing the name, job title and contact details of a person in their professional capacity
Primer rabe: I gave out 100 of my business cards to potential customers at a trade fair.
Prevod: poslovna vizitka
Definicija: n. – an event at which somebody presents information e.g. a company presents a new product
Primer rabe: ABC Limited is holding a presentation to journalists and investors of its new product range.
Prevod:predstavitev (predavanje na katerem se podjetje predstavi)
3) product/services brochure
Definicija: n. – a paper or electronic document describing the products and/or services of a company
Primer rabe: Detailed descriptions of all our machinery, including photographs, can be found in our product brochure.
Prevod: katalog izdelkov/storitev
4) direct mail brochure
Definicija: n. – a document sent by post to a list of targetted recipients, normally outlining a company and its products and/or services
Primer rabe: The marketing department is responsible for sending out the direct mail brochure.
5) brand name
Definicija: n. – the name of a product which enables it to be easily recognised
Primer rabe: Coca Cola is so successful because its product has such a well-known brand name.
Prevod: blagovna znamka
6) to develop
Definicija: v. – to create or improve something, e.g. a new or existing product or service
Primer rabe: Our department is responsible for developing the product after its initial deployment with customers.
7) brand development
Definicija: n. – the activity of managing and improving a company’s or product’s brand, normally in order to increase sales or profile
Primer rabe: ABC Advertising Limited specialises in brand development for consumer products.
Prevod: graditev blagovne znamke
8) brand recognition
Definicija: n. – the extent to which a brand is known by the public or a target audience
Primer rabe: The online advertising campaign has significantly improved brand recognition.
Prevod:prepoznavnost blagovne znamke
9) umbrella brand
Definicija: n. – a generic brand used to market a number of discrete but related products
Primer rabe: Google is the umbrella brand for a wide range of internet-based services.
Prevod: krovna (blagovna) znamka
10) brand extension
Definicija: n. – including a new product into a range of products marketed under an existing brand
Primer rabe: ABC Limited decided to use a brand extension strategy for its new product.
Prevod:širitev blagovne znamke z novimi izdelki