1) (to buy) in bulk
Definicija: phrase – (to buy) in large quantities, sometimes at a discounted price
Primer rabe: It is cheaper to buy some products in bulk.
Prevod: (kupovati) količinsko
Definicija: n. – an accounting document showing the goods and/or services provided and their cost
Primer rabe: The invoice shows the actual amount that the customer should pay for the product.
Prevod: faktura, račun
3) to launch
Definicija: v. – to release e.g. a product, onto the market; also n. (product) launch
Primer rabe: ABC Limited is launching a new range of cosmetics.
Prevod: lansirati, spraviti na trg
Definicija: n. – a potential customer
Primer rabe: James is always looking for new leads to increase his sales figures.
Prevod: potencialna stranka
5) lead generation
Definicija: n. – the activity of identifying and contacting potential customers; also v. – to generate leads
Primer rabe: Lead generation is a time-consuming task.
Prevod: pridobivanje potencialni strank
6) market value
Definicija: n. – the highest price that a buyer would pay and the lowest price a seller would accept on a property. Market value may be different from the price a property could actually be sold for at a given time.
Prevod: tržna vrednost
Definicija: n. – (in the context of sales) a legal agreement between a buyer and seller containing the terms and conditions of the sale
Primer rabe: ABC Limited has signed a contract with XYZ Supermarket to supply fresh fruit and vegetables.
8) counter offer
Definicija: n. – during a negotiation over the price or conditions of a sales agreement, where one party does not accept the price or conditions proposed by the other party and makes an alternative proposal
Primer rabe: We made a counter offer as the initial price was too high.
Definicija: n. – (in the context of sales) researching or identifying potential customers or leads, normally using electronic resources (internet, databases), in order to understand them better
Primer rabe: The sales department does extensive data mining on customers before making the first contact.
Prevod: izkopavanje podatkov
10) bottom line
Definicija: n. – the last entry at the bottom of a financial statement showing the net profit or income after all deductions; normally used figuratively to mean the company’s result
Primer rabe: Sales fell by 30% in just three months which had a negative impact on the company’s bottom line.
Prevod: zadnja vrstica v bilanci, končni rezultat
11) brand (name) awareness
Definicija: n. – the extent to which consumers recognise and can recall the brand of a product or service; the aim of advertising is to increase brand awareness
Primer rabe: Brand awareness of our products remains low in Slovenia.
Prevod: prepoznavnost blagovne znamke