Prvi sklop besedišča
1) to advertise
Definicija: v. – to tell people about a product, sevice or a company on television, in newspapers or on posters in order to get them buy the product or the service.
Primer rabe: We advertise in the local newspapers.
Definicija: n. - activity of attracting/getting public attention to a product or business, as by paid announcements in the print, electronic, or broadcast.
Primer rabe: Our company spends a lot of money on advertising but it is worth it.
3) advertisement, advert, ad
Definicija: n. - publicity designed to promote services or products in media such as newspapers, TV, internet, magazines etc.
Primer rabe: Adverts normally appear on TV every 30 minutes.
4) (advertising) campaign
Definicija: n. - a planned set of related activities to achieve a goal
Primer rabe: My team is working on an advertising campaign to launch a new type of washing powder.
Prevod: reklamna kampanja
5) advertising agency
Definicija: n. - a company which creates advertising, packaging and brands for services and products. It may also act in a consultancy role by advising clients on commercial and promotional matters.
Primera rabe: ABC Limited has hired an advertising agency to create a campaign for its new product.
We decided to outsource our brand management to an agency because we do not have the skills in-house.
Prevod: oglaševalska agencija
Definicija: n. - an organization that employs an advertising agency to create advertisements.
Primer rabe: motto advertising helps its clients become rich beyond the dreams of avarice.
Definicija: n. - using a company's own funds, staff, or resources to advetise
Primer rabe: We don't have money to hire an advertising agency so our advertising work is done in-house.
8) trade name
Definicija: n. - the name used by an organisation to advertise its particular product or service; trade names sometimes become synonymous with the actual item e.g. Hoover, kleenex
Primer rabe: Hoover is the trade name of a particular brand of vacuum cleaner.
Prevod: trgovsko ime, blagovna znamka
9) corporate identity
Definicija: n. - a company's name, logo, typeface, colours, slogan, etc., are elements that help comprise its corporate identity.
Primer rabe: Motto advertising has produced effective corporate identity packages for many new and long-established organizations.
Prevod: korporativna identiteta, celostna podoba podjetja
Definicija: n. - a symbol used by organisations to identify themselves and normally to promote their services or products
Primer rabe: Coca-cola has one of the most famous logos in the world.
Definicija: n. - a phrase used to advertise a product or service which can become a way of identifying the product (e.g. Just do it - Nike)
Primer rabe: The most exciting part of my job is thinking up catchy slogans for new products.
Definicija: n. - the underlying subject, idea or theme used to advertise something
Primer rabe: The underlying message should always be clearly defined to avoid confusion.
Definicija: n. - the overall idea for an advertising campaign
Primer rabe: My job is to develop the general marketing concept before the designers begin creating graphics.