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Drugi sklop besedišča

V zgornjem desnem zavihku ("Naloge") boste našli BREZPLAČNE interaktivne vaje za poglavje:
"Drugi sklop besedišča"

1) brand
Definicija: n. - word(s) and/or symbol used to identify the product or service of a seller
Primer rabe: BMW is one of most well-known brands in the world.
Prevod: znamka

2) family brand
Definicija: n. - a range of products marketed under a 'parent' brand which seeks to link the products
Primer rabe: The quality of ABC has been compromised which has had a negative impact on the entire family brand.
Prevod: družinska blagovna znamka


3) global brand
Definicija: n. - a brand where at least 20 percent of the product is sold outside its home country or region
Primer rabe: Coca-cola, Nike and Mercedes are three of the top global brands.
Prevod: svetovna blagovna znamka

4) premium brand
Definicija: n. - a product or service whose brand is considered to be amongst the best in terms of quality
Primer rabe: Apple and L'Oreal are two of the most well-known premium brands.
Prevod: vrhunska znamka

5) brand loyalty
Definicija: n. - where a consumer prefers one brand over another and continues to purchase it
Primer rabe: It takes many years to build up consumers' brand loyalty.
Prevod: zvestoba blagovnim znamkam

6) comparative advertising
Definicija: n. - advertising which compares one or more brands based on certain characteristics
Primer rabe: Comparative advertising is very effective for certain consumer goods.
Prevod: primerjalno oglaševanje

  • Dopolnjevanje povedi z danimi besedami/besednimi zvezami (SMS)
  • Izbiranje ustrezne besede/besedne zveze za dopolnitev definicije
  • Povezovanje besed z njihovimi prevodi
  • Povezovanje besed z njihovimi definicijami
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