1) key words
Definicija: n. – words selected because they are the most important or informative
Primer rabe: With each new advertising campaign, we start by selecting half a dozen key words, often adjectives.
Prevod: ključne besede
Definicija: n. – something, normally written text in printed materials or on an internet page, which spans the entire page, normally placed at the top
Primer rabe: Advertising using web banners is very popular nowadays because it reaches a wider audience than advertising in newspapers.
Prevod: oglasna pasica
3) mailing list
Definicija: n. – a list of people or organisations which will receive advertising
Primer rabe: The marketing assistant is responsible for maintaining and updating the mailing list.
Prevod: seznam naslovnikov, seznam prejemnikov
Definicija: n. – unwanted and unsolicited advertising received as an email
Primer rabe: All spam is delivered directly to your junk folder.
Prevod: neželena/vsiljena elektronska pošta
5) direct mail
Definicija: n. – advertisement sent in the post to potential customers
Primer rabe: We prefer to use direct mailing to reach our target audience.
Prevod: direktna pošta