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Oglaševanje = Advertising

Oglaševanje, podzvrst že obravnavanega trženja, je zaradi svoje velike razširjenosti in uporabnosti, smotrno obravnavati v posebnem poglavju. Četudi poleg oglaševanja pod trženje spada tudi publiciteta, odnosi z javnostmi, pospeševanje prodaje, embalaža in ostalo, je to zaenkrat obravnavano skupaj v tem delu.

V podkategorijah smo vam bo torej postregli z več kot sto najpogoste rabljenimi besedami v oglaševanju, ki so nanizane od tistih potrebnih pri oglaševalskih kampanjah (advertising agency, concept), oglaševalskem gradivu (giveaway, brochure), do tistih v rabi, ko govor nanese na način oglaševanja (celebrity endorsement, to plug) in ostalo.

Oglaševanje – Deseti sklop besedišča

    1) release Definicija: n. – the formal authorisation granted by an organisation or person to use something, often in advertising but also in performance; also v. to release Primer rabe: The client has finally released the advert for broadcasting on TV and radio. Prevod: dati dovoljenje za objavo 2) premium Definicija: n. – something offered […]
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    Oglaševanje – Deveti sklop besedišča

      1) key words Definicija: n. – words selected because they are the most important or informative Primer rabe: With each new advertising campaign, we start by selecting half a dozen key words, often adjectives. Prevod: ključne besede 2) banner Definicija: n. – something, normally written text in printed materials or on an internet page, which […]
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      Oglaševanje – Osmi sklop besedišča

        1) print advertising Definicija: n. – advertising in any form of printed materials, especially newspapers and magazines Primer rabe: We have found that print advertising is more effective for our more sophisticated product ranges. Prevod: oglaševanje v tiskanih medijih 2) broadsheet Definicija: n. – a newspaper printed in a large format; also implies a newspaper […]
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        Oglaševanje – Sedmi sklop besedišča

          1) market Definicija: n. – an abstract group of potential or existing customers for a given product or service Primer rabe: We are targeting our services at the youth market. Prevod: trg, tržišče 2) market leader Definicija: n. – a company within a specific sector or segment which is generally recognised as the most successfully, […]
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          Oglaševanje – Šesti sklop besedišča

            1) media Definicija: n. – means of mass communication that may or may not carry advertising e.g. TV, radio, newspapers, magazines, the internet; also used as an abstract noun to denote the media as an industry or sector Primer rabe: I work in the media. Prevod: mediji 2) media research Definicija: n. – the act […]
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            Oglaševanje – Peti sklop besedišča

              1) promotion Definicija: n. – to increase sales or exposure using advertising; to promote Primer rabe: My responsibility including promoting our services abroad. Prevod: promocija 2) propaganda Definicija: n. – promoting ideas, perceptions or opinions; often applied to politics and with a negative connotation Primer rabe: The environmental activists criticised BP for issuing propaganda not […]
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              Oglaševanje – Četrti sklop besedišča

                1) press agent Definicija: n. – a person who deals with queries regarding a product, service or person, normally on behalf of someone or an organisation. Where this role is fulfilled in-house, this person is called a press officer. Primer rabe: Our press officer is responsible for handling all queries from journalists. Prevod: tiskovni predstavnik […]
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                Oglaševanje – Tretji sklop besedišča

                  1) mailshot Definicija: n. – advertising sent out to target customers by post Primer rabe: We are sending out mailshots to all potential customers in our database. Prevod: reklamni letak 2) flyer Definicija: n. – a sheet of paper with printed advertising Primer rabe: We are sending out flyers for the concert to everyone on […]
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                  Oglaševanje – Drugi sklop besedišča

                    1) commercial Definicija: n. – an advertisement on TV or radio Primer rabe: I normally make myself a hot drink during the commercials. Prevod: reklama 2) billboard Definicija: n. – a board used for advertisements in poster form Primer rabe: We no longer advertise through billboards as online advertising reaches a wider audience. Prevod: reklamni […]
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                    Oglaševanje – Prvi sklop besedišča

                      1) to advertise Definicija: v. – to tell people about a product, sevice or a company on television, in newspapers or on posters in order to get them buy the product or the service. Primer rabe: We advertise in the local newspapers. Prevod: oglaševati 2) advertising Definicija: n. – activity of attracting/getting public attention to […]
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