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Internetno poslovanje = E-commerce

Kmalu po pojavu interneta, leta 1994, je bila v Nemčiji že ustanovljena prva spletna trgovina (Intershop) in če je bil nakup preko interneta še pred nekaj leti le redkost, je v zelo kratkem času ta način nakupovanja doživel pravi razcvet, saj po raziskavah danes kar 85 procentov vseh uporabnikov interneta slednjega uporablja tudi za nakupovanje. To niti ni presenetljivo, saj je to način, ki kupcem prihrani čas in denar. Zgolj z nekaj kliki najdejo željeno dobrino, primerjajo ponudbo in cene različnih prodajalcev ter kupijo.

Če spadate med kupce, vam bo to poglavje prišlo prav. Še bolj pa bo v pomoč tistim, ki imate spletno trgovino, ali kako drugače poslujete preko interneta (imate na primer spletno stran, na kateri služite z oglasi).

V tem poglavju boste našli preprosto besedišče potrebno za registracijo (username, password) in pri elektronskih sporočilih (autoresponder, to cc), kateremu bo sledilo zahtevnejše izrazje, ki ga lastniki spletnih strani uporabljajo pri optimizaciji svojih spletnih strani v iskalnikih (meta tabs, keywords), oglaševanju (impressions, viral marketing), partnerskem sodelovanju (affiliate link, CPS) in ostalem.

Spletno poslovanje – deseti sklop besedišča

    1) niche (web)site Definicija: n. – a website targeted at a small group of people with a common interest, normally not mainstream Primer rabe: XYZ is a niche website, specialising in selling 18th century Latvian art. Prevod: nišna (spletna) stran 2) exclusivity Definicija: n. – the exclusive right to market or distribute a product Primer […]
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    Spletno poslovanje – deveti sklop besedišča

      1) eGovernment Definicija: n – the practice of delivering government services via the internet Primer rabe: eGovernment allows citizens to obtain information about public services quickly and easily. Prevod: e-uprava 2) SME (Small and Medium Enterprises) Definicija: abb. – a definition of a company by the headcount Primer rabe: The SME sector will grow as […]
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      Spletno poslovanje – Osmi sklop besedišča

        1) to monetise Definicija: v. – to make money from people visiting a website Primer rabe: A website can be expensive for a SME if it cannot find ways to monetise the traffic. Prevod: služiti (od prometa) 2) corporate blog Definicija: n. – a blog that is sponsored by a company or one of its […]
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        Spletno poslovanje – Sedmi sklop besedišča

          1) merchant Definicija: n. – a company selling services or goods online Primer rabe: A lot of merchants have accounts at our auction site, allowing them to market their products online. Prevod: trgovec 2) trademark Definicija: n. – a special symbol or word which is widely used to identify and sell a product or service […]
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          Spletno poslovanje – Šesti sklop besedišča

            1) to (re)launch a website Definicija: v. – to (re)publish a website so that it can be accessed by users via the internet Primer rabe: ABC Limited has revamped and relaunched its website. Prevod: (ponovno) objaviti stran 2) to log on Definicija: v. – to enter a secure website which requires identification of its users, […]
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            Spletno poslovanje – Peti sklop besedišča

              1) vendor Definicija: n. – a person or organisation selling or promoting goods or services Primer rabe: Many vendors use this auction website to sell their goods. Prevod: prodajalec 2) reseller Definicija: n – a person or business authorised to sell a product or service on behalf of a company Primer rabe: ABC Limited has […]
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              Spletno poslovanje – Četrti sklop besedišča

                1) to advertise on the internet Definicija: v. – to publicise something in some form on the internet Primer rabe: Advertising on the internet is the cheapest way for small businesses to reach their market. Prevod: oglaševanje na internetu 2) banner Definicija: n. – an advertising image placed on a website Primer rabe: ABC Limited […]
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                Spletno poslovanje – Tretji sklop besedišča

                  1) search engine Definicija: n. – a computer programme, accessible via a website, allowing users to search for websites and information on websites based on search words Primer rabe: Google is the most well-known and popular search engine. Prevod: iskalnik 2) to google something Definicija: phrase – to search for information on a term entered […]
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                  Spletno poslovanje – Drugi sklop besedišča

                    1) to email Definicija: v. – to send an electronic message to somebody; to send something by an electronic message; also n. Primer rabe: I have emailed you the draft contract. Prevod: poslati elektronsko pošto 2) to cc(:) somebody (inf) Definicija: v. – to include a person in the list of recipients of an email […]
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                    Spletno poslovanje – Prvi sklop besedišča

                      1) e-commerce Definicija: n. – trading goods and services via the internet Primer rabe: E-commerce has fundamentally changed the way consumers buy products. Prevod: elektronsko poslovanje 2) web presence Definicija: n. – where an organisation or person has a website Primer rabe: Most businesses have some form of web presence nowadays. Prevod: prisotnost na spletu […]
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